There’s a major shift in the B2B e-commerce landscape and a digital first, customer-centric strategy is the key to success. Platform-as-a-Service (PaaS) -based solutions are becoming an increasingly popular option for businesses seeking flexible, fast to deploy systems. A recent Forrester report projects a 14% increase in PaaS deployments over the next two years.
A new world is taking shape. It’s a world dominated by digital engagement, where competitive differentiation is increasingly determined by a business’s ability to embrace software-driven business models. It’s a world where disruption is the norm and where long-established brands are renewing themselves by putting digital first. From taxis and travel to banking and retail, the foundation of almost every industry is undergoing profound change and revitalization. In response, businesses are remastering technology to thrive in a digital world by building software into their very DNA
Forrester recently partnered with Internet Retailer magazine to survey business-to-business (B2B) eCommerce professionals and produce first-of-its-kind sell-side B2B eCommerce benchmarks. The joint survey developed detailed insights related to B2B budget/spending plans, customer experience comparisons with business-to-consumer (B2C) retailers, feature/function/site component priorities, site measurement/metrics, and mobile and tablet plans.
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