ExactTarget gives B2B marketers the ability to harness the power of one-to-one communications to nurture leads, engage prospects and improve customer relationships. ExactTarget supports the backbone of your B2B marketing strategy with:
- The ability to automate emails, processes and programs—from lead nurturing campaigns to welcome emails—with ease.
- A single management console that triggers mission-critical messages across emerging digital communication channels, including SMS, Voice, and Email.
- Robust integration capabilities that offer an opportunity to improve customer value management and seamless integrate your business systems, no matter how many disparate data sources you may have.
- A scalable architecture to ensure your time-sensitive emails are delivered. Whether you’re processing hundreds of transactions an hour or millions a day, our system is designed to scale as your demand dictates.
- Precision targeting tools to reinforce local relationships and dynamically turn your emails into powerful marketing messages that your customers want to receive.
- A powerfully reliable data center that takes the worry out of your data storage and availability, no matter how much data you have.
Use what you know about your prospects and customers to improve customer relationships and increase conversion.
Industry leading research shows that integrating sales and marketing technologies can help organizations deliver more relevant communications—and improve their return on marketing investment by delivering the right message to the right subscriber at the right time. ExactTarget offers a variety of tools to help you integrate your critical business systems and allow for seamless, pain-free Marketing Automation. From customer relationship management (CRM) tools (e.g. Salesforce.com and Microsoft Dynamics CRM) to web analytics applications (e.g. Omniture, WebTrends, Coremetrics, and Google Analytics), we’ve partnered with the leaders and done the difficult integration work so you don’t have to.
Get the support and expertise you need to be successful.
ExactTarget provides our clients with the email marketing support they need to solve complex marketing challenges. Our team combines both marketing and technological expertise with a proven approach to understanding our client’s objectives to help you develop the best possible email marketing strategy.
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